One audit per business. The play changes as your signals change.
| Signal | What we check | Needs from you |
|---|---|---|
| Website | Redirects and errors, titles, local business markup, sitemap, service-area pages | Nothing (public) |
| Citations / NAP | Name, phone and address/service area across directories: mismatches, duplicates, stale text | Your official name/phone/service area |
| Google Business Profile | Categories, services, posts, review volume and replies | Manager access |
| Map-pack position | Grid snapshot for 3–5 keywords around your area | Enabled on Weekly/Pro with a rank tool |
Anything we can't measure is shown as UNKNOWN, never estimated.
Each move gets a confidence score: how big the gap is × likely impact × how fixable it is × how complete our data is.
| Move | Means |
|---|---|
| build_citations | Fix or add directory listings so your details match everywhere |
| optimize_gbp | Improve your Google profile: categories, services, posts, review replies |
| location_pages | Create useful pages for the areas you serve |
| fix_technical | Fix site errors, redirects and local markup |
| ask_human | A decision only you can make, sent as a simple yes/no card |
You approve the top move; our bots prepare it and a human checks it. Every change is logged with before/after evidence: listing diffs, screenshots, technical re-checks and rank snapshots when tracked. Monthly you get a proof pack PDF.
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